Technologies India (Tech I ) define in short, a lot of people are reading and writing blogs. The word "blog" is short for web log, a frequently updated web-based journal that's intended for general public consumption.

RSS Marketing:

RSS stands for Really Simple Syndication. It's a new way for people to publish and distribute their content ie news, headlines, newsletters, articles etc. It's a Web content syndication format. An RSS file is written in a simple language called XML.

Benefits of RSS Marketing:

• RSS is dynamic. When a publisher changes content, consumers know it instantly.
• Review a large number of sites in a very short time ie you can review 20 headlines then choose which one to read.
• Distributes content to consumers who might be too afraid to subscribe to your ezine - they can remain anonymous and don't need to subscribe or unsubscribe.
• Bypass spam filters, firewalls, and avoid getting viruses. Consumers opt-in to receive RSS feeds.
• Can replace or be an additional channel to distribute content besides using email to send your newsletter or ezine.
• Allows consumers to see some of the producer's content without needing to visit the site.
• Provides fresh content for your web site - by adding RSS to your web site you can automatically publish other people's content.
• Increase search engine rankings - search engines love web sites that provide fresh content on a continuous basis. i.e. adding an article feed will provide that fresh content.
• Save time - instead of browsing multiple sites to find information of interest